New Delhi; 4th March, 2012: India’s leading online retailer, Flipkart.com hosted a bevy of India’s most
prominent authors at its stall during the just concluded World Book Fair in Delhi. The series of Meet &
Greet, Book Launches and Reading Sessions with these prominent authors during the World Book Fair was
a step by the online retailer in creating a connect between the authors and their fans.
On the last day of the 20th World Book Fair, Mr. Anupam Kher and Ashutosh (Editor at IBN 7) joined their
fans at the Flipkart stall to interact with them and feel their pulse. They signed copies and interacted
passionately to present their viewpoints with the visitors.
During the entire duration of the World Book Fair, Flipkart stall welcomed thousands of visitors who took
part in interactive contests, with the winners getting to interact with well-known personalities like Chetan
Bhagat, Javed Akhtar, Anuja Chauhan, Shiv Khera, Shashi Tharoor, Kapil Sibal, etc. who were visiting the
Flipkart.com which hosted book-launches and interactive sessions where authors read excerpts of their
books for their fans was with the single purpose of providing a platform where the authors and their fans
could get to know each other better.
Flipkart.com stepped into the online retail business with books, in 2007, and has now become India’s
favourite book shop, clocking more book sales than any other offline bookstore in the country. Flipkart
currently has over 11.5 million titles in its catalogue. Since 2010, Flipkart has added other categories after
which it has one of the most extensive catalogues.
Prominent amongst the authors who visited the stall apart from Anupam Kher & Ashutosh were: Javed
Akhtar; Shiv Khera; Chetan Bhagat; Prakash Iyer; Sachin Garg (Gul Panag was also present); Kush Bansal;
Ashok Banker; Ashwin Sanghi; Bimal Jalan; Palash Mehrotra; Rashmi Bansal; Preeti Shenoy; Anuja Chauhan;
Kapil Sibal; Shashi Tharoor etc
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